Welcome to the Togi brand guidelines- a clear expression of who we are, what we stand for, and how we show up. Togi creates bespoke, high-quality accessories for cats designed for the few who demand the very best. Founded by creator Justin Phan, our products unite premium materials, minimalist aesthetics, and thoughtful functionality with an ethos of eco-responsibility. Every piece is made to elevate daily life for pets and their people.

Togi is more than product- it’s a community. We champion a personable, design-forward culture of cat lovers, and we give back: a portion of every purchase supports ethical shelters and animal-welfare initiatives, so each order does good beyond the box.

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Explore these guidelines to understand Togi’s visual language, voice, and principles. Use them to represent the brand consistently and authentically across every touchpoint—from website and packaging to social posts and retail displays.